The glowing wheel rims on the bicycle in the two photos above is not due to any kind of special wheels that produce their own light - although that is an interesting idea... Nor is it the result of trick photography or photoshop.
Nope, all that happened is the camera flash created a glare off of the very shiny wheel rims, creating a split second of very bright light reflecting off the rims. Thus in the photographs the rims of the bicycle appear to be glowing, as if they were producing their own light.
The basement bicycle repair "shop" belongs to Smokey Dymny of the Quadra Bike School (one of the best bicycle mechanic instructors in North America), whose main shop is on Quadra Island in British Columbia, but this is his winter shop in Toronto where he keeps a number of tools during the off season when he is not currently teaching. I took the photos while visiting with him back in December to hang out and talk bicycles.
People looking to become trained bicycle mechanics are encouraged to visit the Quadra Bike School's website at bicyclemechanic.ca. (Yes, I know, he beat me to it. I will just have to content myself with a blogspot domain name.)
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