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Saturday, May 9, 2009

Cadbury's bikes for Africa

CANADA - Canadian bicycle mechanics are assembling 5,000 bicycles to be sent to Africa and given to poor families. The move is being sponsored by Cadbury. See the TV ad to the right that Cadbury is promoting.

HOWEVER! I want to point out that the cost of building 5,000 bicycles... is relatively little compared to the amount of money Cadbury is wasting on advertising.

In theory Cadbury could have skipped the advertising scheme and just purchased 5,000 bicycles to be sent over there. Depending on the price of the bicycles versus the advertising campaign's costs they could have purchased 10,000 or 20,000 bicycles. Chalk that one down to corporate wastefulness and wanting to use the advertising as a charitable tax write-off.

1 comment:

  1. Not surprising considering that they also sold infant formula in Africa causing starvation and death for many thousands of children whose mothers were deterred from breast feeding.



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